VMG Clothing

Yacht

Project

VMG is Velocity Made Good‍. In yacht racing, the helmsman and crew use the term VMG to optimise the boat speed performance, so to arrive at the mark as quickly as possible. The boat that has the maximum average of VMG – generally wins the race.VMG aligns this concept, offering a marine line of clothing that accelerates in high performance, function and style.

Goal

Deliverables

Brand Workshop

Brand Strategy

Logo Identity

Brand Development

Social Launch plan

Brand Guide

Artemis
VMG Clothing

Yacht

Project

VMG is Velocity Made Good‍. In yacht racing, the helmsman and crew use the term VMG to optimise the boat speed performance, so to arrive at the mark as quickly as possible. The boat that has the maximum average of VMG – generally wins the race.VMG aligns this concept, offering a marine line of clothing that accelerates in high performance, function and style.

Goal

Deliverables

Brand Workshop

Brand Strategy

Logo Identity

Brand Development

Social Launch plan

Brand Guide

Artemis
VMG Clothing

Yacht

Project

VMG is Velocity Made Good‍. In yacht racing, the helmsman and crew use the term VMG to optimise the boat speed performance, so to arrive at the mark as quickly as possible. The boat that has the maximum average of VMG – generally wins the race.VMG aligns this concept, offering a marine line of clothing that accelerates in high performance, function and style.

Goal

Deliverables

Brand Workshop

Brand Strategy

Logo Identity

Brand Development

Social Launch plan

Brand Guide

Artemis
VMG Clothing

Yacht

Project

VMG is Velocity Made Good‍. In yacht racing, the helmsman and crew use the term VMG to optimise the boat speed performance, so to arrive at the mark as quickly as possible. The boat that has the maximum average of VMG – generally wins the race.VMG aligns this concept, offering a marine line of clothing that accelerates in high performance, function and style.

Goal

Deliverables

Brand Workshop

Brand Strategy

Logo Identity

Brand Development

Social Launch plan

Brand Guide

Sorcha, 2017
VMG Clothing

Yacht

Project

VMG is Velocity Made Good‍. In yacht racing, the helmsman and crew use the term VMG to optimise the boat speed performance, so to arrive at the mark as quickly as possible. The boat that has the maximum average of VMG – generally wins the race.VMG aligns this concept, offering a marine line of clothing that accelerates in high performance, function and style.

Goal

Deliverables

Brand Workshop

Brand Strategy

Logo Identity

Brand Development

Social Launch plan

Brand Guide

Contact
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