VMG is Velocity Made Good. In yacht racing, the helmsman and crew use the term VMG to optimise the boat speed performance, so to arrive at the mark as quickly as possible. The boat that has the maximum average of VMG – generally wins the race.VMG aligns this concept, offering a marine line of clothing that accelerates in high performance, function and style.
Brand Workshop
Brand Strategy
Logo Identity
Brand Development
Social Launch plan
Brand Guide